A teleseminar or telephone seminar is just a big conference call. You book with a conference call company. You can Google "conference calls" and book a phone system. It's normally very cheap. You can have a conference call or teleseminar with 100 people, seven people, or 500 people. We sometimes have 2,000 people on these calls. They're a great way to deliver information to more than one of your customers at the same time.

Webinars work in exactly the same way but you're on video.

If you have a small business, the nice thing is the people on the teleseminar or webinar don't know how many other people are on. Don't feel you need to attract huge numbers of people on the call.

Remember our earlier point about how there are people who have inquired about your business but are currently unconverted leads? Teleseminars and webinars work wonderfully with existing customers, but they're great for new customers as well.

All sorts of businesses can arrange a teleseminar or webinar and use it to their advantage. If you're in manufacturing, you could do a teleseminar updating customers and new potential customers on the product range that you offer. If you provide a service, like accounting, you could and should do a webinar or teleseminar a day or two after the government budget is announced to tell your customers and potential customers what's in it for them.

You can combine the customer and the new customer at the same time. You could do a teleseminar for your customers and encourage them to invite people they know. That becomes a source of referrals.

One of the things you're also going to see when implementing these 77 strategies is that once you start combining them, the sum is greater than the parts.