You and I are going to work hands on, personally creating and running your marketing strategy - and my team and I will be personally managing your key online marketing activities.
Below are some of the areas we can work with you on as a Private Client. When we start working together, we will decide which of these you want to focus on. Every client is different, and we create a bespoke plan dependent on your specific needs.
Most of my Private Clients join partly because they want me personally looking after their Google advertising. I’m the only person in the world, who trains thousands of business owners in Google Ads, who has spent £4 million of my own money on pay per click on Google.
I will personally manage your Google Ads account and bring my wealth of experience direct to your business. It’s rare for me to find a Google account where I can’t double the profits. In addition, I have an outstanding team of Google experts on my team. If you’re in Ecommerce and need sophisticated Google Shopping, we know how to do it. If you’re in B2B and need Lead Generation that works, we know precisely how to do it. If you sell services or are a local business, we know how to structure your campaigns so that you end up owning your market.
What we do for you depends on your needs. If you need a completely new website, we’ll build it for you using proven ‘Cardell style’ direct response marketing methods. If your site just needs upgrading, we’ll do that.
Then, we’ll focus on where the big profits are – ongoing Conversion Rate Optimisation to take your online profits to the max.
Here are some of the website areas we work on for my Private Clients:
Redesign your current website or build you a new website
Create the copy for your site
Implement the conversion rate optimisation strategies that can increase conversions by 100% or more
Create ongoing A/B split test landing pages to increase conversions
Ongoing improvements and updates to landing pages
For Ecommerce, optimising product pages and implementing upsells and cross sells, plus solving your shopping cart abandonment rate
Make any changes required to existing web pages across the year
When you become one of my Private Clients, we will be elevating your business to an entirely new level so that you can claim the number-one position in your sector and leave the competition wondering what hit them. One of the most powerful ways to achieve that is with video. We put a lot of effort into producing great videos for my Private Clients, for use on your website, in social media and on YouTube.
Here’s some of what we do for my Private Clients:
Produce a home page video, combining graphics, photos and video footage. Our copywriting team will create a script for the video that will be recorded by a professional voiceover
Create and produce online video to be used on key landing pages
Produce additional videos for you across the year
Produce videos for use on Social Media and YouTube
Host your online video on state-of-the-art video hosting
It is highly likely that Facebook, along with Instagram, is one of the biggest untapped profit centres in your business.
Facebook’s ability to use its Artificial Intelligence to find you customers at the lowest price is extraordinary – whether you sell products or services to consumers or businesses. But it has become increasingly complicated, and you need a team that knows what it’s doing to really mine the Facebook gold.
Here’s what we’ll do for you:
If you are new to Facebook advertising, we will set up your new campaigns
If you are already doing Facebook advertising, I will personally review your account
Monthly changes and improvements to campaigns
Continual split test of ads and campaign objectives to increase click through rate and relevance score
Ongoing bid management to maximise ROI
Write and produce new ads on an ongoing basis
Integration of Facebook campaigns with new landing page
Monthly reporting on spend, click through rate and conversion rates
Your business must have a strong social media presence. Across the year, we’ll manage it all for you, including weekly posts, so that you can focus on what you’re best at.
This includes:
Creating or redesigning your Facebook business page
Creating or redesigning your LinkedIn business page
Creating or redesigning your Instagram business page
Write and post weekly posts for Facebook, LinkedIn and Instagram
Set up and manage your Google Places / Google Business Page
With the stunning rise of Instagram, we are also implementing highly successful industry specific Instagram strategies with our Private Clients which we can discuss and create bespoke to your requirements.
One of the biggest frustrations business owners experience is not having anyone to write copy for key marketing such as websites, videos, sales letters and emails.
As a Private Client, you will have access to my world-class copywriting team. It’s likely that you are losing out on a lot of profits by not having Email sequences in place for new customers and leads. We will write and implement those emails for you, leaving you Free to grow the business.
You will be well aware of the major problems that business owners are having with recruitment. What few are aware of, is that the recruitment problem can be solved. I’ve gone from having one employee to a team of over 50. If you buy into the mindset that ‘you can’t get staff’, your business will be stifled and will not be able to grow.
So I am spending an increasing amount of time with my Private Clients working on resolving their recruitment challenges. One of the ways this is done is to use Marketing to acquire staff, in exactly the same way you use Marketing to acquire customers.
Driving all of this is your core business strategy. You and I will work directly on this. I will get a deep understanding of your business, your challenges, and your ambitions and goals. Together we’ll create your strategy, and we’ll adapt and change it over time as the business grows. I will identify hidden profit opportunities in your business that you may not be aware of. This is a critical point. As you plan ahead, you may be doing so without full knowledge of these opportunities – or some of the new opportunities that the rapidly changing world of Online Marketing offers you. As an example, I am today getting most of my customers from my Google account from a new approach that did not even exist two years ago. There’s no reason you should be aware of all these options. That’s my job. Yours is to grow your business. When you outsource the implementation of your Marketing to the best team in the world, not only do you get it all done for you, it also frees you up to focus on what you’re best at.
How many times over the last year have you run into issues where you wished you had someone at your level that you could discuss them with? Those problems and challenges that only the owner of the business can deal with. Sure, you can run them by colleagues, family, even the dog – but there is a level of thinking in the business where only the owner can come up with the solution.
The only people you can really have these conversations with are Entrepreneurs who are as, or more, successful than you. Running a business is a lonely occupation. My Private Clients will tell you that one of the best parts of our relationship is that they always have me there to discuss these challenges with. One of the things we can predict with certainty about the year ahead is that it will be packed with uncertainty. One of my Private Clients told me at the height of the pandemic that I was the best insurance policy he had ever taken out!
Meet Maureen Cable. Her consumer company Helpline sells safety alarms to the elderly:
“When I was deciding whether to become a Chris Cardell Private Client, the future of my business that I had spent so many years building was in doubt. We were dependent on Google and Online Marketing for leads but those leads were in decline. We were using another company and they assured me that they were doing everything possible. Fortunately, I listened to Chris when he told me they were wrong and that my business was not even beginning to tap its full potential. Nevertheless, becoming a Private Client took a big leap of faith because we just didn’t have much spare cash. So what happened? Two years ago we were bringing in 77 leads per month. I’m writing this at the end of November 2022 and in the last 30 days Chris and his team have generated 665 leads for us. It is, quite simply, extraordinary. Yes I can easily attribute more than £1 Million in sales to Chris but it’s so much more than that. I now have the freedom and the certainly to know that my business can soar. If you are considering becoming a Private Client of Chris Cardell, I cannot urge you strongly enough to take the same leap of faith that I did.”
Maureen Cable
So here’s what you need to know:
At 12:00pm on Wednesday 4 January, I will be opening my 7 new Private Client places for 2023.
Clearly, one of those places should be yours. I would hate for you to miss out again. To claim one of those 7 places, keep a lookout for an email or text from me at 12pm on 4 January. There will be a link to the application page. We will go through applications in the order in which they are received and when we fill all 7 places, applications will close.
This one simple decision will guarantee that you have me and the world’s leading Marketing team implementing world class Marketing in your business for 2023 and turning your business into the customer acquisition machine that it deserves to be.
I am giving this same opportunity to a small number of trusted clients and customers who have expressed a serious interest in becoming a Private Client. So this letter does not guarantee you a place as, if seven of these clients choose to secure their place in advance, applications will then close. My Private Client relationships take up a large proportion of my time so I cannot go above these numbers and I have no current plans to take on any further Private Clients in 2023.
For the smart business owners looking at 2023 with a determination to do whatever it takes to create the success they deserve – and refusing to tolerate mediocre Marketing, I have nothing but optimism.
But we also need to be realistic.
We are weeks aways from entering the depths of an economic winter unlike anything we’ve ever seen.
The triple combination of rocketing Inflation, soaring energy prices and a crippling Recession is already wiping out tens of thousands of businesses. These are hard working business owners selling good products and services. But they made the deadly mistake of not making the acquisition of customers their urgent, number one priority. They tolerated bad marketing, under performing websites, bad Social Media and the lack of a powerful sales funnel. In the good times they got away with it. But they discovered too late that in a terrible economy, with fearful customers, the hesitation to fix the acquisition of customers will destroy an otherwise perfectly good business.
So yes, your decision to become a Private Client sets you up for stunning success and accelerates your journey to financial freedom. But it also builds a security fence around your business, protecting you from the ravages of the economy and making you so good at getting customers, that you and those you care about can go into 2023 certain that your financial future is safe and secure.
If you look into the lives of the business owners you’ve been reading about on these pages, there are numerous things that have led to their success.
But it actually all started in a moment. In a split second.
The quality of your life is determined by the decisions you make.
Decisions happen in a moment. The Millionaire business owners you’ve been reading about aren’t smarter than you. They didn’t have more resources to you. Some of them came to me broke.
But they made one decision, in a moment, to work with me and my team – and that changed everything.
Now it’s your turn.
Don’t rule yourself out from greatness. Don’t go into 2023 without the world class marketing, online presence and wealth creation strategies you need to defy this economy and create the success you deserve and let’s get to work making 2023 your best year ever.
Copyright 2022 © Cardell Media. All Rights Reserved. All Rights Reserved